WaffleWaffle is a small food maker founded by two friends who love Belgian Waffles. They were looking for a more modern and fun approach to their branding language for their new 7-11 product. The Asks: the packaging should say yum, fun, authentic and quality. Through color, typography and messaging, we were able to bring new life into the WaffleWaffle brand and to over-crowded shelves at 7-11 stores. 

Food & Finance Charity Event & Auction for the Food Network.

Jennifer Convertibles challenged us to bring the established brand a more contemporary and fresh feel. The exercise involved naming, identity design, brand standard and store experience elements. 

I've been working with Michael Turek for several years helping him promote his work to prospective clients. We've created a series of these booklets that create a consistent, elegant brand feel that keeps the photography the center focus.

Gulliver's Gate is a new miniature exhibit located in Times Square. The brief challenged us to illustrate the idea of this miniature world that was more about fun and wonderment rather than mechanics. The brand needed to extend to merchandising, storytelling, and way finding. The identity needed to be flexible and expandable. 

Trotta Wigs is a famous wig maker in Rome, Italy. They have been making wigs for theater, movies and clients since the 60s. Their recent opening of a second location prompted a re-examination of their brand. They loved their logo and didn't want to throw the baby out with the bath water. Using black and white photography with art deco graphics, we were able to use elements of their existing brand in a more fashionable way. 

Esperia Aviation is a luxury helicopter charter service located in Rome, Italy. The brief asked us to refresh their logo, refine their messaging and align their brand with the luxury world. The "Higher" tagline allowed us to talk about both their luxury offerings as well as their superior technical services. 

Brand Identity
Brand Standards
Collateral Design
Website Design

Finmeccanica Annual Wounded Warriors charity event. 

Invitation
Event Graphics

Identity System